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's interesting. that's a very important key here. you know, michael bloomberg sort of doing this. you have a group with ties to move on to doing that. white house during their thing. the nra sticking to plan. >> absolutely. of all the groups the only one that's really been able to galvanize their base of support is the nra. everyone else seems to be fractured and in pockets. the more that those voices out there can gal vanize the people behind some movement that supports the ultimate gain -- >> i hear you. don't underestimate the newtown families. >> i agree. >> 9/11 victims' families were powerful political force. >> i agree. >> newtown families could become a very powerful force. shameless plug time. shira. >> my northwestern wildcats for winning their first bowl game in 64 years. >> if it wasn't for northwestern the big 10 -- >> i never thought anyone would say that sentence. >> how about that? >> i'm shameless plugging my husband's grandma is -- her birthday is coming up this weekend. she is an msnbc watcher. hello. >> she's probably watching right now. >> she probably is. >> hi, grand
and several state level gun control groups. top aid to new york city mayor michael bloomberg is also scheduled to attend. tomorrow he'll meet with advocates for sportsmen and women and gun ownership groups. also representatives from the entertainment and video game industry. let's go to that nra meeting. how much of this will be show? how much of it is substance? probably a lot more show than anything. something if you think about it had to be done for appearances on both sides. and it probably is more about pr than anything else. the nra, which is sending the director of federal relations for its lobbying arm told nbc simply, quote, we got an invite late friday. we are sending a representative to hear what they have to say. >> the nra says it's here to hear what the white house has to say. so if you guys are here to listen to them, they're here to listen to you -- >> the process is designed to get input. >> broadly, the white house has two options when it comes to guns. either incremental change like making a push for banning high capacity magazines, improving mental health screenings, or a b
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